Flexible Electronics News

Identive NFC Tags Selected by Store Electronic Systems for Innovative Retail Application

NFC tags power electronic shelf labels to deliver product information directly to consumers smartphones

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Identive Group, Inc. announced that Store Electronic Systems (SES), the leader in electronic shelf labeling (ESL) systems for food and non-food retail, has selected Identive’s near field communication (NFC) tags to power innovative electronic shelf labels that allow consumers to access a wealth of information about product pricing, composition, origin and manufacturing, through a smartphone. Three million Identive NFC tags have been ordered for this ground-breaking retail application, which is t...

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